Playing the same content every day would be quite boring. We always see positive growth of key metrics when we release new updates which are adding functionality, objects, and levels. Our game is a service and we think about it in the same way. How important do you consider customer support and updates to be? What has been your approach to this? Around 300 developers, artists, game designers, UA managers and others are now working on Gardenscapes to keep improving all parts of it from narrative to marketing and player support. How big is the team currently handling live ops on Gardenscapes?Īt the dawn of the project, there were only 20 people on the team. Recently Zemfira, a popular Russian singer, wrote a song about Austin. Now we have people from all over the world sending postcards to offices, making fan art, and sharing personal stories in gaming communities.Īustin, the main character, has his own pages on social networks and over a million followers personally. We have people from all over the world sending postcards to offices, making fan art, and sharing personal stories Maxim Kirilenko The game was even named Game of the Year by Facebook. In the very first days after the launch of the game, all of its metrics exceeded our wildest expectations: the game was downloaded more than a million times, and lots of players posted positive feedback on social networks and the app stores. Many have tried to replicate this success and not that many players are even able to come close to these benchmarks. It was a drastic innovation for the game mechanics of 2016. Maxim Kirilenko: Gardenscapes is a project that has changed the market and, to some extent, the entire industry. : With Gardenscapes now five years old, how do you reflect on its performance - from launch to the mature title it is now?

This week, we spoke to Playrix chief business development officer Maxim Kirilenko five years on since the release of Gardenscapes and how one game changed the match-three market and greatly contributed to the success of the studio. That leads us to our regular Live and Kicking series.

Here at, we want to take the opportunity to highlight games that have bucked the trend and found an audience that has kept them thriving long after launch.

Long gone are the days of developing and publishing a game without the need to tweak, adjust and support it years after launch.

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